Company Research:
What You Might be Overlooking During Interview Prep

If you ask a dozen hiring managers to share common interview missteps, the majority will list "lack of company research" in their top 3. Despite being a surefire way to make yourself a memorable candidate, many job seekers don't recognize the importance of this step. Furthermore, they don't quite know how to use the information to take their responses from stale to standout.

After years of seeing candidates miss the mark on this, Catherine McLean of CM Career Coaching created a 5-step process to help job seekers prioritize company research as part of interview prep. In addition to strengthening the conversation, it's also a great way to tackle any pre-interview jitters. 

In this session, you will learn...

• Why is company research a critical part of interview prep? And why do so many job seekers overlook it?
• How can I use the job description as my blueprint?
• Where should I be looking (besides Google) to find valuable company information?
• Once I have it, how do I incorporate this information into the interview?